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BAI Retail Delivery

Retail Innovations Can Be a Little Creepy

November 20, 2013

There is a paradox in branch capacity planning right now. Retail wants more revenue, but branch transaction volumes have declined nearly 35%, according to a FMSI 2013 Teller Line Study, due to additional online products and RDC offerings; which mean less walk-in traffic. In response, technologists are trying to innovate the branch experience, while bringing a more personalized and sales-oriented encounter. In some respects, the branch is becoming less relevant, except when the customer “needs” to solve a problem and they want interaction.

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