tellers

A recent article in Banking Strategies, The Strategic Implications of Tellers Selling, dissects the concept of traditional tellers evolving into sales people at the branch for walk-in clients. When presented in an orderly manner, the concept brings a fresh feel to the irony of the bank branch; leverage branch resources to drive revenue and increase transaction processing efficiency while branch volume declines. Tellers selling financial services can provide a great opportunity, but there is the possibility of “heartburn” for customer experience.