Customer Acquisition

With more and more retail and commercial customers utilizing online and mobile banking technology for deposits, transfers and person-to-person (P2P) activities, fewer customers are making their way into retail branches. While these advances are great as an added convenience, is does create a problem for the banking industry, particularly financial institutions promoting “personal/local banking”. Without customers interacting one-on-one with tellers and personal bankers, there is a missed opportunity on confirming customer satisfaction and up-selling other financial products. For this reason, it is vital that financial institutions capitalize on every customer that walks through the door.