Customer Acquisition
During the Omni-Channel Capture: An Evolving Strategic Direction webinar recorded live at the RDC Summit 2015 (free for RemoteDepositCapture members here), the panelists agreed that Omni-channel delivery strategies, pioneered by hospitality and retailing companies, are becoming absolutely vital for financial services.
Read MoreBefore “Multi-channel” become Omnichannel, the goal was to provide multiple ways to interact with a bank and your accounts. For quite a while, the ability to check balances and make deposits by any means other than walking into a bank lobby – using a web site, ATM machine, smart phone, etc. – was novelty enough.…
Read MoreThe summer 2014 newsletter from industry consultant, Trent Fleming, identifies important considerations for community and large banks on how to leverage technology to complement branch “brick and mortar”.
Read MoreAccording to Michael Porter, a Harvard business professor and strategy guru, a company’s long-term survival dictates that a business strategy be chosen. Three primary strategies for consideration include: dominating a specialized market, providing consumers with the lowest cost for products and/or services and differentiating services and/or products.
Read MoreWith more and more retail and commercial customers utilizing online and mobile banking technology for deposits, transfers and person-to-person (P2P) activities, fewer customers are making their way into retail branches. While these advances are great as an added convenience, is does create a problem for the banking industry, particularly financial institutions promoting “personal/local banking”. Without customers interacting one-on-one with tellers and personal bankers, there is a missed opportunity on confirming customer satisfaction and up-selling other financial products. For this reason, it is vital that financial institutions capitalize on every customer that walks through the door.
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